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about Healthcare & Public Sector

We are an award-winning consultancy shaping the future of healthcare. We bring a best-in-class team and future-focused approach; empowering clients, programmes and partners.

Learn more
about CPG & Retail

We help CPG and Retail brands modernise systems, deliver transformation at pace, and unlock long-term value. From ERP and CRM delivery to innovation and turnaround, our SmartConsumer playbook drives outcomes with clarity, control and confidence.

Learn more
about Media & Advertising

In the media and advertising sector, we implement and optimise enterprise platforms including ERP, CRM and resource management systems, enabling integrated campaign planning, financial control and operational scalability.

Learn more
about Financial Services & Insurance

We help financial institutions and insurers modernise legacy systems, enhance cybersecurity and adopt cloud and AI technologies to drive operational efficiency and compliance. Our experience includes AppSec, VTM and governance-led delivery.​

Learn more
about Life Sciences

We modernise systems, enhance compliance and accelerate innovation. From ERP upgrades to digital transformation, we support secure, agile delivery across R&D, supply chain and commercial functions, driving efficiency, reducing risk and enabling faster time-to-market.

Learn more
Contact Us
Team

Welcome to Tony Grubb

Practice Director, Cost Optimisation

We are thrilled to announce Tony Grubb has joined SmartCo as the Practice Director for Cost Optimisation. Wishing you a warm welcome from the entire SmartCo team.

We sat down with Tony to ask him a few questions about his career path, his role at SmartCo and what he’s most looking forward to about joining.

Hi Tony. What has been your background leading up to SmartCo?

A long time ago in a galaxy far, far away (seemingly), I started my career in the Marines and the intelligence business. Years later, my nearly 30 years of private sector experience has traversed the technology spectrum from satellite and Internet backbone communications to enterprise software, mobile applications and enhanced digital experiences. I’ve done turnaround engagements and in recent years focused specifically on cost optimisation as a lever for growth. I’ve been the lead on global digital transformation engagements and have worked with global technology businesses at Board and senior operational levels. My passion is helping businesses forge ahead with strong sustainable growth. I’m excited to start this next chapter, contribute, and build upon my extensive experience.

What is your new role and key responsibilities?

As the Practice Director for Cost Optimisation, I’m here to build, lead and grow the business as a driving force with enterprise clients.

What excites you most about being part of the team?

I’ve had the pleasure of working alongside the SmartCo team prior to joining. It’s been said by others, but SmartCo is a dynamic consultancy on a mission to deliver results for its clients. Everyone here is approachable, engaging and motivated to do the right thing. It’s a refreshing environment. There are great things ahead.

What unique about SmartCo?

There’s a ‘can do’ mentality here that you can really feel. There aren’t layers of bureaucracy either, which means everyone is close to the clients.

What do you enjoy doing in your spare time?

When not working, I’m shuttling my teenage daughters around to their various commitments and going to the gym. I enjoy reading thrillers and try to squeeze in some time for writing which will hopefully turn into another career down the road. Did I mention a nice glass of wine?