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about Healthcare & Public Sector

We are an award-winning consultancy shaping the future of healthcare. We bring a best-in-class team and future-focused approach; empowering clients, programmes and partners.

Learn more
about CPG & Retail

We help CPG and Retail brands modernise systems, deliver transformation at pace, and unlock long-term value. From ERP and CRM delivery to innovation and turnaround, our SmartConsumer playbook drives outcomes with clarity, control and confidence.

Learn more
about Media & Advertising

In the media and advertising sector, we implement and optimise enterprise platforms including ERP, CRM and resource management systems, enabling integrated campaign planning, financial control and operational scalability.

Learn more
about Financial Services & Insurance

We help financial institutions and insurers modernise legacy systems, enhance cybersecurity and adopt cloud and AI technologies to drive operational efficiency and compliance. Our experience includes AppSec, VTM and governance-led delivery.​

Learn more
about Life Sciences

We modernise systems, enhance compliance and accelerate innovation. From ERP upgrades to digital transformation, we support secure, agile delivery across R&D, supply chain and commercial functions, driving efficiency, reducing risk and enabling faster time-to-market.

Learn more
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SmartCo Middle East

SmartCo Consulting Expands to the Middle East with New Office in Dubai

SmartCo Consulting is excited to announce its expansion into the Middle East with the opening of a new office in Dubai. This strategic move marks a significant milestone in our mission to build strong relationships in the region to support our global client base and contribute to business advancements through digital innovation.

“Opening our new office in Dubai, a city celebrated for its innovative business environment, marks a significant milestone for us. This expansion reflects our commitment to delivering exceptional digital consulting services and fostering strong relationships in the Middle East.”

Rhys Hefford, CEO

Dubai is renowned worldwide for its leadership in digital innovation, with ambitious plans to revolutionise various industries. We’re excited to be part of this journey, bringing together customers and projects from around the world.

“Dubai is recognised as a global leader in digital health. We are committed to further supporting the regions ambitious healthcare initiatives, enhancing our ability to collaborate and innovate through digital health. We’re confident that our healthcare clients and partners will greatly benefit from this expansion.”

Taja Quigley, Director

Our new Dubai office will serve as a hub for our operations in the Middle East, allowing us to better serve our clients and partners in the region. We look forward to collaborating with local businesses, healthcare providers, government agencies and other stakeholders to drive innovation and improve outcomes. This expansion also provides us with the opportunity to tap into the vibrant talent pool in Dubai, further strengthening our team and enhancing our capabilities.

As we embark on this new chapter, we remain committed to our core values of excellence, innovation and collaboration. We believe that our presence in Dubai will enable us to make a meaningful impact in the Middle East, and we are excited to see what the future holds.

About SmartCo Consulting

SmartCo is a consultancy business specialising in the delivery of digital transformation projects for large private and public sector organisations. We offer advisory, project delivery and optimisation services across a range of industries including Healthcare, Consumer & Retail, Media & Telco and Financial Services.

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If you'd like to discuss how SmartCo's expansion to the Middle East can support your business, please contact us today.

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