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about Healthcare & Public Sector

We transform services through our people-centered approach. We have a strong track record of delivering projects, such as electronic patient records, for the NHS.

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about Consumer & Retail

We deliver transformation projects, helping redefine omnichannel footprint, accelerate technical transformations and optimise costs across the organisation.

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about Media, Telco & Tech

We shape, plan, and execute transformation projects, M&A strategies, and cost optimisation initiatives, ensuring a competitive edge in a competitive market.

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about Financial Services

We deliver tailored transformations, risk management, cyber and cost optimisation, ensuring measurable success and alignment to regulations.

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about Construction & Engineering

We deliver transformation projects, M&A activities and cost optimisation initiatives, as well as supporting clients navigate and adopt AI solutions.

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WPP

As part of its updated business strategy, WPP launched a comprehensive cloud transformation programme to enhance service delivery, improve security and optimise costs across its IT operations in 112 countries. A key element of this programme was the creation of a new internal Cloud Center of Excellence (CoE), replacing a long-standing external partner, to drive consistent cloud adoption and standardised operational practices throughout the organisation.

SmartCo’s Approach​

Leveraging our expertise in global cloud transformations for FTSE 100 companies, SmartCo was selected to lead WPP’s cloud strategy review and establish a dedicated programme team. Working alongside WPP’s key strategic partners, SmartCo’s approach focused on building a Cloud CoE, initiating migration pilots, and now driving the execution of global workload migrations to WPP’s strategic cloud platforms.

Delivering value

SmartCo led a global cloud transformation team, driving tailored migration strategies across WPP’s core areas. We designed and mobilised WPP’s Cloud CoE, advancing a unified cloud operating model. Our leadership spanned multiple cloud delivery workstreams, supporting WPP’s multi-cloud platforms and strengthening strategic partnerships for sustained success.

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